The Deccan Organic Producer Company will organise a ‘red rice mela’ at Exhibition Grounds from October 12 to 14 to showcase nutritive and medicinal values of red rice.
Being organised as part of the ‘Save Rice’ campaign and Sahaja Aharam (natural food), the event will bring together over a dozen organic rice saver groups and feature display and sale of different varieties of rice and rice-based value added products. The mela is aimed at creating awareness among people about the rice varieties grown without chemicals and promote ecological friendly agriculture.
According to Deccan Organic representative, Sitaram Komaragiri, red rice meets many of the requirements prescribed for good and healthy food and it was the only cereal eaten as a whole grain. More than 200 types of nutrient-rich grains would be on display at the mela for health conscious consumers looking for unpolished rice, especially traditional varieties.
The exhibition was aimed at expanding market for traditional rice varieties and enhancing marketing competitiveness among farmers engaged in their cultivation, he added.