Ocean Of Honey

By TamilNadu Agricultural University on 06 Jun 2016 | read

Life is sweet for Shri. Uday Veer Singh Rana, 43, hailing from Karnal district, Haryana, who quit his sales executive job and joined the 2-month residential training program  of AC&AB Cat Indian Society of Agribusiness Professionals (ISAP), Haryana.

During the training, his search for a sustainable Agriventure stopped at an established Apiary where in, he observed a scientific procedure of honey processing and his interest was triggered. Investing his own capital of Rs. 20 lakhs, he registered the honey processing unit by the name of Ocean Foods. The capacity of the honey processing unit is around 150 kg per day.

Shri Rana started procuring and processing honey, flower-wise. Subsequently, the processed honey was cataloged by different brand names i.e. Mustard honey, Litchi honey, Neem honey, Sunflower honey etc. The processing unit is having good storage facility and skilled labor are engaged in bottling, packing, labeling etc.

Shri Rana says that he is expanding his business according to the availability of flowers in the state; Mustard flower raw honey is procured from Kashmir, Sunflower honey from Punjab, Litchi honey from Dehradoon and Neem raw honey from other States. Door-to door delivery is the basic marketing strategy worked out for promotion of his honey brand.

His firm has recruited 20 sales executives. They are individually contacting the traders, farmers and shop keepers either for procurement or sale of honey. Sales executives are taking online orders and providing door delivery. This strategy has resulted in establishment of the brand and market where middle men are eliminated. He has individual contract with Bee keepers. In the first year itself, he processed about 40 tons of honey.

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Image titleThe processed honey is sold in Bihar, Madhya Pradesh, Uttar Pradesh, Haryana, Punjab and other States. Creamy mustard honey is more in demand in the market for the bakery industry.In the first year itself, the sale was Rs. 80 lakhs with a net profit of Rs. 15 lakhs. In order to export honey, Shri Rana has applied to AGMARK for obtaining certification. While narrating his success story, he emphasized that scientific training, financial and market support to beekeepers could create a million-dollar business and huge job opportunities alleviating poverty.

Shri Uday Veer Singh

RanaMobile: 08950580992 E-mail: oceanvet039@gmail.com