Munnar Emerging As Strawberry Hub

By TheHindu on 22 Sep 2016


Minister to inaugurate multi-fruit processing plant today

Tourists coming to Kerala will soon have a mouth-watering incentive to visit the hill station of Munnar. They can walk into any outlet of the Kerala State Horticultural Products Development Corporation (Horticorp) in Munnar and buy a range of processed products made from strawberry cultivated by local farmers.

With farmers in Munnar and other temperate areas in Idukki district taking to the cultivation of strawberry in a big way, the State Horticultural Mission Kerala (SHM-K) has embarked on a project to provide critical support facilities for procurement, marketing and value-addition of the high-value crop.

On Friday, Agriculture Minister K.P. Mohanan is scheduled to inaugurate the new strawberry processing unit established at Munnar with financial assistance from the Rashtriya Krishi Vikas Yojana (RKVY) scheme and Horticorp. Set up at a cost of Rs.1 crore, the plant has a capacity to process 1.5 tonnes of strawberry a day, which can be upgraded to 15 tonnes per day. It is equipped with pre-cooling chambers and cold storage facility.

Value-added products

Apart from strawberry preserve, the unit will also manufacture other value-added products such as strawberry jam and squash.

During the off season period for strawberry, it can process other fruits such as mango, peach, plum, pear, apple, and passion fruit grown by farmers at Vattavada, Kanthalloor, and Munnar under a fruit-belt programme taken up by the SHM-K. Mission Director K. Prathapan told The Hindu that Horticorp would procure the strawberry directly from farmers. Strawberry, varieties such as Winter Dawn, Sweet Charlie, Camerosa, and Festival are cultivated organically in 625 acres in Munnar and other parts of Idukki. The fruit is harvested from February to mid- May.

“Since strawberry is a highly perishable fruit, processing is to be initiated within a few hours after harvest. The plant will employ a team of women trained at the Central Food Technological Research Institute, Mysore,” Dr. Prathapan said. The products manufactured at the processing plant will be marketed under Horticorp’s safe-to-eat brand named Amruth. The entire range will be available across the State in due course, Dr. Prathapan said.

Horticorp is planning to develop a farm tourism model in Idukki. It is also drawing up a project to introduce more products such as strawberry crush and strawberry candy in the market.

“We hope to replicate the success of Mahabaleshwar in Maharashtra, the main hub of strawberry cultivation in India,” said Dr. Prathapan.