The Krishi Vigyan Kendra (Ernakulam) of the ICAR Central Marine Fisheries Research Institute (CMFRI), Kochi and the Agricultural Technology Information Centre- ATIC of the Institute jointly launched ‘Farm Shoppe- the safe food store’ at the ICAR-CMFRI headquarters in Kochi on 4th January 2019. Fresh, hygienic and pure food materials directly procured from farmers, farmer collectives and self-help groups will be made available in the outlet.
An initiative to provide market avenue for farmers in line with the Doubling Farmers’ Income by 2022 programme of the Government of India, the Farm Shoppe is aimed at demonstrating a model that ensures fair price to farmers while supplying safe food to the consumers avoiding middlemen. Food and health products that are being used at home on daily basis such as fish, rice, egg, milk, cooking oil, pulses, spices, etc are available for sale at the outlet. It is managed by utilising revolving fund of the KVK Ernakulam.
The facility is also a part of Swatch Bharat Abhiyan as the food products selling in the outlet are purely organic and the outlet collects used plastic containers to reduce plastic pollution. The outlet will play a crucial role in promoting organic farming activities since the organic farmers in the region will be capable of finding markets for their produce through the Farm Shoppe.
The Shoppe was inaugurated by Dr A Gopalakrishnan, Director of ICAR-CMFRI.