Doubling Income: ICAR-CMFRI Launches ‘Farm Shoppe’ to Provide Market Avenue for Farmers The Krishi Vigyan Kendra (Ernakulam) of the ICAR Central Marine Fisheries Research Institute (CMFRI), Kochi and the Agricultural Technology Information Centre-

By Indian Council of Agricultural Research on 04 Jan 2019 | read
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Fresh, hygienic and pure food materials directly procured from farmers, farmer collectives and self-help groups will be made available in the outlet.

An initiative to provide market avenue for farmers in line with the Doubling Farmers’ Income by 2022 programme of the Government of India, the Farm Shoppe is aimed at demonstrating a model that ensures fair price to farmers while supplying safe food to the consumers avoiding middlemen. Food and health products for daily needs such as fish, rice, egg, milk, cooking oil, pulses, spices, etc are available for sale at the outlet.

The outlet will play a crucial role in promoting organic farming activities since the organic farmers in the region will be capable of finding markets for their produce through the Farm Shoppe.

 

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