"As part of the food industry, our biggest opportunity for impact is at the farm level, where we have a critical role to play in advancing regenerative practices that generate positive impact. At Annie's, we recognize the urgency of this, and we are more committed than ever to champion projects, big and small, to preserve the planet for generations to come," saidCarla Vernon, Annie's President. "Through these new limited edition products and direct-farm partnerships, we are showing consumers that food choices matter and can make a positive impact on the planet."
By partnering directly with farmers advancing regenerative agriculture, Annie's is forming long-term, mutually beneficial relationships that provide support for local farming communities while creating greater transparency for consumers. The primary ingredients for these limited edition products are single sourced from two farms practicing regenerative agriculture. The Mac & Cheese pasta is made with wheat and peas from Nate Powell-Palm's farm in near Bozeman, Montana, while the wheat and oats used in the Honey Bunny Grahams come from Casey Bailey's farm outside of Fort Benton, Montana.
Annie's is committed to measuring the impact of regenerative agriculture practices on outcomes like soil organic carbon and biodiversity. Working with General Mills, they have developed a user-friendly tool for farmers to assess impact over time. Dedicated scientists at General Mills are supporting these efforts as part of the company's broader commitment to improve soil health.
"Regenerative agriculture is a build on the work we have been doing with organic and throughout all our sustainability efforts since Annie's was founded in 1989. Organic remains the foundation of everything we do at Annie's, and we're excited to be adding even more impact through regenerative agriculture," said Shauna Sadowski, Senior Sustainability Manager at Annie's. "These two, limited-edition products advance regenerative agricultural practices and will serve as a catalyst for more to come."
The two products will be available, as supplies last, exclusively at Sprouts Farmers Market this spring, and will be promoted through April for Earth Month.