Agricultural Marketing

By Vikaspedia on 15 Feb 2017 | read

  • Farmer can get the price information of their produce which is available on Agmarknet website ( or through Kisan Call Centres or SMS.
  • Pull SMS to get information as and when you need, is also available.
  • Buyer Seller Portal available at· Harvesting and threshing should be done at appropriate time .
  • Proper grading, packing and labeling should be done before sale, for better prices.
  • Transport of produce to proper market/ mandi for getting remunerative price.
  • Storage of produce should be done, for sale during off season, for maximum profit.
  • Avoid distress sale.
  • Farmers in a group may form marketing cooperatives for better marketing facilities .
  • Marketing cooperatives may open retail and wholesale outlets.
  • Farmers may also operate cold storages and warehouses to store the produce in order to avoid distress sale
Type of  FacilitiesCategorySubsidy ceilingScheme
Rate of Subsidy
OnCapital Cost
Up to1000 MT(inRs/MT)More than 1000 to 30,000 MT (inRs/MT)Maximum (Rs Lakhs)
1(i) For Storage Infrastructure
projects- Agricultural Marketing Infrastructure (AMI) sub scheme of ISAM
A) NE States, Sikkim, UTs of Andaman & Nicobar and Lakshadweep Islands and hilly* areas33.33%1333.21333.2400Integrated Scheme for Agricultural
Marketing (ISAM)

(Erstwhile Grameen Bhandaran Yojana)B) In other Areas For Registered FPOs, Panchayats, Women, Scheduled Caste (SC)/ Scheduled Tribe (ST) beneficiaries or their cooperatives**/ Self-Help Groups33.33%1166.551000300

For all other categories of

Criteria for Assistance/Maximum Limit
S.NOType of  FacilitiesCategoryRate of SubsidyMaximum Subsidy Ceiling
(Rs in lakhs)

(ii) For other Marketing
Infrastructure projects

33.33%500Integrated Scheme for Agricultural Marketing (ISAM)

AgriculturalMarketing                                        Infrastructure (AMI) sub scheme of ISAM

(Erstwhile Scheme for Development/ Strengthening of Agricultural Marketing
Infrastructure, Grading & Standardization (AMIGS)
B) In other Areas For Registered FPOs, Panchayats, Women
farmers/entrepreneurs, Scheduled Caste (SC)/ Scheduled Tribe (ST) / Entrepreneurs and their cooperatives**

2. For all other categories
of beneficiaries.

*Hilly area is a place at an altitude of more than 1,000 meters above mean sea level.
**SC/ST Cooperatives to be certified by the concerned officer of the State Government.
  • Eligible Marketing Infrastructure
  • All marketing infrastructure required for post-harvest management
  • Market user common facilities like market yards etc.
  • Infrastructure for grading, standardization and quality certification, labeling, packaging and value addition facilities (without changing the product form)
  • Infrastructure for Direct Marketing from producers to consumers/processing units/bulk buyers etc.
  • Reefer vans, used for transporting agricultural produce, which are essential for maintaining cold supply chains.
  • Commercial banks, Regional Rural Banks, State Cooperative Banks etc.
  • National Cooperative Development Corporation (NCDC) for projects by Cooperatives.

Detailed information is available in Operational Guidelines of the Integrated Scheme for Agricultural Marketing (ISAM) on website

Source:Department of Agriculture & Cooperation